E-commerce Model

Description

Introduction 

This course will help the candidates to learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. The course will focuses on attracting high-value customers, increasing transaction frequency and order value, and improving conversion.

Course Content

• Introducing the world of eCommerce
• Consumer led eCommerce strategy
• Group exercise (mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce, auditing your online and mobile shopping experience)
• 10 Key UX ingredients of high-performance eCommerce sites and apps
• Core online design and build
• Wireframes and rapid prototyping
• Optimising your eCommerce performance
• Action plan-putting learnings to practice

Learning Outcomes

• Understand today’s eCommerce world, the omnichannel customer and what they value most
• Grasp what is driving the eCommerce and M-commerce revolution: technologies, payments, consumer behaviour
• Improve eCommerce experiences through User-Centred Design and UX
• See the ingredients of high-performance eCommerce sites and apps
• Map the customer journey to target high-value customers
• Understand how to improve your conversion levels
• Learn the techniques to track and optimise your eCommerce performance