E-commerce Model

£2,200.00

This is a full-venue event. Training tools, Certificates and refreshments will be provided. Should you be interested in the online version or your in-house delivery? Please contact us.

Specs

Category:

Description

Introduction 

This course will help the candidates to learn to develop the skills and confidence to devise and implement a successful eCommerce strategy. The course will focuses on attracting high-value customers, increasing transaction frequency and order value, and improving conversion.

Course Content

  • Introducing the world of eCommerce
  • Consumer led eCommerce strategy
  • Group exercise (mapping the customer journey: discovery, transactional sites, apps, proximity marketing, loyalty programmes, social commerce, auditing your online and mobile shopping experience)
  • 10 Key UX ingredients of high-performance eCommerce sites and apps
  • Core online design and build
  • Wireframes and rapid prototyping
  • Optimising your eCommerce performance
  • Action plan-putting learnings to practice

Learning Outcomes

  • Understand today’s eCommerce world, the omnichannel customer and what they value most
  • Grasp what is driving the eCommerce and M-commerce revolution: technologies, payments, consumer behaviour
  • Improve eCommerce experiences through User-Centred Design and UX
  • See the ingredients of high-performance eCommerce sites and apps
  • Map the customer journey to target high-value customers
  • Understand how to improve your conversion levels
  • Learn the techniques to track and optimise your eCommerce performance

Event Details

NOTE: For our customised events all you need to do is provide us with what you want to achieve or tell us about the training requirements of the group and we will agree on a date, venue and produce a course proposal for you along with the costs. Discounts may be applicable for group booking or early birds.

Start date: 01/02/2021

End date: 05/02/2021

Start time: 09:00 BST

End time: 17:00 BST

Venue: London, UK

Phone: '+44 1582 414 144

Email: admin@prospectsds.com

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