The Digital Communication Tools & Social Media Standards For Promoting Compliance

Description

Introduction

This course  is designed to give your team an in-depth analysis and rationale for creating a highly effective communication strategy and social media marketing strategy (taking a ‘social first’ approach) aligned with organisational objectives and the broader brand with Tax authority Internal and external stakeholders.

Course Content 

• Aligning the Media Strategy with the organisational strategy.
• Importance of good ICT governance and Technology choices, acquisition and risk.
• Formulating publicity and communication project methodologies, resources and assurance.
• Tools for Public Relations
• Video Editing

Learning Outcomes

• Drive continuous conversation and a compelling content narrative to attract and engage the tax authority stakeholders.
• Formulate an effective strategy
• Develop a clear understanding of where social media aligns and integrates with your other marketing channels.
• Learn to find your audience and develop useful customer personas that match your channel and content strategy.
• How to utilise social media, both organic and paid, to drive strategic objectives.