Effective public relations solutions involve meeting communication needs and producing collateral material that creates a positive image for businesses and organisations.
This workshop will cover case studies, analysis of overall aim of public relations, marketing and tools for PR and Marketing programs. It will also include communication tools for tax professionals, evaluation, monitoring and reporting.
- Definition of marketing and public relations in a tax administration
- Call and contact centres
- Tools for tax PR and marketing programs
- Media analysis
- Marketing tools– case studies
Upon completion, participants will be able to effectively apply public relation strategy and planning involved in meeting the communication needs of stakeholders and producing collateral material that creates a positive image for tax regulators.